During Disney’s earnings call, CEO Bob Iger announced the company’s intention to look into password sharing for streaming services Disney+ and Hulu.
This article covers a developing story. Continue to check back with us as we will be adding more information as it becomes available.
Summary
- Disney+ and Hulu are planning to crack down on password sharing, following in the footsteps of Netflix, according to Disney CEO Bob Iger.
- Sharing passwords among streaming service subscribers has been common practice, but companies are now looking to increase profits.
- Stricter policies regarding password sharing are expected to be rolled out by Disney+ and Hulu sometime in 2024, as stated by Iger.
Disney+ and Hulu will be following in Netflix’s footsteps by looking to crack down on password sharing in the future, reveals Disney CEO Bob Iger. For years, it’s been common practice for streaming service subscribers to share their passwords with friends and family without their own accounts. While services such as Netflix initially championed the habit – or at least turned a blind eye – that has begun to change as streaming grows ever larger and companies look to increase profits. Netflix started the trend of cutting back password sharing by restricting account access to one household earlier this year.
Now, it seems Disney+ and Hulu will follow suit. During Disney’s Q3 earnings call on Wednesday (via Variety), Iger said the company would be looking into ways to develop stricter policies regarding password sharing. These plans are expected to be rolled out “sometime in 2024.” Iger didn’t elaborate beyond that, but he did say the issue had become “significant” for the company.
Developing…
Source: Disney (via Variety)