What should you look for in a foundation?
Knowing your skin well is key to finding the perfect foundation, as certain formulas can make or break your entire routine. Here’s what you should consider when shopping for your next foundation.
Shade Range – An extensive shade range makes it easier to find a shade close enough to your complexion. When looking at the shades, understanding your undertone is especially important because a good undertone match will provide a seamless makeup look. You can always ask a sales associate to help you match your undertone, or refer to our guide here.
Coverage – Depending on your preference, most foundations are broken into three coverage categories: light, medium, and full. Lighter consistencies are similar to skin tints and BB/CC creams; they are sheer and lightweight, and enhance your skin, but don’t necessarily conceal blemishes or dark spots as well as fuller coverage foundations. Medium and full coverage formulas cover most (if not all) spots and hyperpigmentation.
Finish: There are many foundation finishes you can choose from, including matte, natural, or dewy. Dry skin should favor foundations with a natural or dewy finish, while oily skin should typically reach for matte/soft-matte formulas.
What is the best way to apply foundation?
To avoid a mess-free application, it’s always best to apply foundation with a brush. But certain formulas call for other tools. Light foundations can be applied with your fingers if you’re looking to subtly enhance your natural skin. For the thicker formulas, brushes and makeup sponges help to evenly coat your skin, and can be used to build up the coverage to your desired look.