Let’s face it! Being a woman in today’s world is a damn difficult task. Breaking glass ceilings, shattering stereotypes, and defying conventional norms while nurturing a family is something that women are doing every day. And in style! Today Women have expanded their career aspirations. They are not happy being relegated to the sidelines. More and more women are opting for and venturing into professions typically reserved for men. Whether it is Engineering, IT, Aviation, or Retail, women are blurring the lines in professional setups. And guess what? The winds of change don’t just stop there. They are overflowing into spaces previously unthought of. Did you know a group of women in Kolkata is shattering a centuries-old tradition by officiating over all the rituals of a traditional Durga puja? They also officiate at weddings and naming ceremonies. And do you know about our Aviatrices? Fighter, Transport or Commercial, you name it, we have it! Then there are women in finance. From banking to policy making, women are taking the helm and steering their ship to the port.
All these women excelling in their chosen fields are modern, independent, spirited women who are not afraid to speak their minds. They are rational, aware of the world around them, and are not dependent on anybody to fulfill their needs. And their numbers and ranks are increasing day by day. So what does a woman like this who is taking the world head-on need? Many years ago, Virginia Woolf advocated for “A Room Of One’s Own”. Today’s women will probably need a bit more, like A Car Of Their Own. A car that will give flight to their fantasies and help them achieve whatever they set their mind to. A car that will be Driven by Her, inspire her journeys and help her blaze trails. So let’s take a look at what an independent, rational, self-driven woman should look for in her car.
This is the number one priority for all women trying to venture out on their own. Apart from basic safety features like airbags, it certainly helps if your car has vehicle stability control, Hill-hold control, Geo-fencing, not to mention 24 hr roadside assistance. Breakdowns are no problem when you know there’s a dedicated crew at your back. And how about an auto-collision notification to emergency contacts in case of a mishap? It certainly saves you the trouble of looking for emergency services, especially if you are stranded in the middle of nowhere and don’t know anybody around you.
A smart woman needs a smart car! With smart homes, smart cities, and smart offices, why should our cars be anything less? How about you stay connected with your car through your smartphone or smartwatch? Also, you should be able to check and control doors, lamps, trunks, and odometers even if you’re not near your car. And who can forget Voice Assistance? Your car should have voice assistant control so that you can check the traffic situation or get weather updates while you’re on the go.
Although some features look like they are not needed, they are nice to have. For example, a 360-degree surround-view camera gives the driver a bird’s eye view of the vehicle, helping them be aware of children or objects, especially while backing up, and is very helpful when you’re parking your car. Apart from this, a fast USB charging point lets you charge your phones on the go, and a remote keyless entry helps you unlock the car without having to put your important files or grocery bags on the ground.
Even though looks rank way behind safety and convenience, the fact of the matter is you should not have to compromise on style! A car that not only turns heads with its appearance but also has classy interiors make driving oh-so-cool. Your car should be the perfect amalgamation of elegance and practicality. It should be big enough to ferry your kids, family, or friends. It should have ample storage space to accommodate your carry-alls. It should be able to provide space without sacrificing comfort. In addition to all this, the in-car technology should be top-notch, allowing you to drive in comfort and style.
So now that you know what you’re looking for, how do you go about selecting a ride? It is true that there are a lot of cars in the market, but where do you find one that is meant to be driven by her? A comfortable, elegant car with features and accessories that will help you reach your goals. Well, the new Toyota Glanza has all this and more. It has an attractive design that reflects the independent, adventurous, go-getter spirit of the modern woman. It provides maximum safety and comfort for the woman who is driving it. Whether it is a casual hangout or a business meeting, this car can and will take you places. For more details, check out and follow Driven By Her.
One of the perks of being an independent go-getter is that you get to make your own decisions, and that includes choosing your own car! Go for a car that, while providing safety and comfort, also embodies the free spirit of the modern woman.