SS25 On Cloud Shoes and Clothes

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In their most ambitious campaign to date, Zendaya and cult-classic footwear brand On drop a trailer-style video for a fictional film titled Zone Dreamers. The trailer and accompanying imagery, both starring the Golden Globe- and Emmy-winning actress, introduce On’s Spring/Summer 2025 Movement Lifestyle collection and the brand’s newest unisex shoe: the Cloudzone.

Co-created with Zendaya, styled by living legend Law Roach and directed by renowned visual artist Nadia Lee Cohen, Zone Dreamers seamlessly meshes fashion, film and fantasy.

On Train Long Sleeve Crop

“Zone Dreamers was such a joy to create,” says Zendaya. “I’ve loved working with On to bring something so creative and unexpected to life. Teaming up with Nadia for the first time brought such a unique energy to the set, and collaborating with Law — as always — made the experience even more special. This campaign is about courage, friendship, and the kind of trust that gives you the freedom to step outside your comfort zone and try something new.”

Related: Roger Federer and On Introduce a New Generation of the Tennis Legend’s Namesake Lifestyle Shoe

“Working with Zendaya, alongside Nadia Lee Cohen and Law Roach, allowed us to push the limits of creative storytelling,” adds Alex Griffin, Chief Marketing Officer at On. “With Zone Dreamers, we built a world that feels surreal yet deeply human — where movement becomes a metaphor for confidence, connection, and creative possibility. The campaign may live in an imagined universe, but its message is very real: everything is possible when we move together.”

Shop the SS25 drop now — including the brand-new Cloudzone sneaker — at on.com. Plus, see The Zendaya Edit for all the actress’s most-loved styles.

For more insights on the best On running, training and walking shoes, check out The Hollywood Reporter‘s full breakdown of On sneaker models (which includes the brand’s best shoe sales).