GM reports 4.2% decline in Q2 U.S. sales as EV demand falls

DETROIT — General Motors’ second-quarter U.S. sales fell 4.2% as year-over-year demand for its all-electric vehicles and Chevrolet Silverado pickup trucks declined.

The Detroit automaker reported that it sold 714,896 vehicles from April through June, down from 746,588 units during the second quarter of 2025. Its sales through the first half of the year were 1.3 million, down 6.8% compared with a year ago.

The second quarter sales were slightly better than a forecast last week by Cox Automotive, which expected GM’s sales to decline 7.2% through the first half of the year, including a 5.1% fall during the second quarter.

“Our business is performing well, and customer demand is resilient, especially for our trucks and SUVs. The depth, breadth and appeal of our vehicle portfolio allows us to lead the market in sales, while maintaining discipline on inventory, pricing and incentives to deliver strong margins,” GM North America President Duncan Aldred said in a release.

The Detroit automaker is expected to underperform the U.S. auto industry during the second quarter, which forecasters Cox Automotive and J.D. Power expect to be roughly level compared to a year earlier. Cox forecast industry sales to be off 0.5%, while JDP expected a 0.7% increase in vehicles sold.

GM’s EV sales during the second quarter were off 33% compared to last year, when demand for all-electric vehicles began to surge ahead of expectations of the Trump administration ending up to $7,500 in incentives for consumers to purchase an EV.

GM said that despite a 7.7% decline in its Silverado pickups for the quarter, including a 25.9% drop for its electric truck, the company still expects to have gained market share in the full-size truck segment during the period.

Its GMC Sierra pickup trucks did better, with a 5% increase in sales, including double-digit increases for its electric and light-duty 1500 models amid tough comparisons. GM recorded its best combined sales of Silverado and Sierra full-size pickup trucks in 20 years in 2025, leading to a sixth straight year of leading that highly profitable U.S. segment.

Each off GM’s brands saw year-over-year sales declines during the second quarter, led by a 19.2% decline in Cadillac. Buick was down 7.5%, Chevrolet fell 3.9% and GMC reported a 0.3% decline.